Los Angeles · Wildfire Relief CampaignLA Help LAOur Los Angeles wildfire relief campaign
Capture memories, restore our community. After the January 2025 wildfires, Lulan Studio photographed Los Angeles for 99 cents a session and put every session fee toward wildfire recovery and TreePeople’s tree-planting and community education work. Here is what LA Help LA was, and where it went.
Why we started LA Help LA
The Palisades and Eaton fires tore through Los Angeles in January 2025. An estimated 2.9 million trees burned. LA Help LA was our attempt to bring back one percent of them.
A campaign, not a nonprofit
The LA Wildfire Charity Campaign was created to unite local businesses, influencers and community members in a collective effort to heal and protect wildfire-affected regions. Although we are not a nonprofit ourselves, we teamed up with TreePeople — an environmental nonprofit that replants forests, educates communities and helps neighborhoods prepare for fire season.
We are a Los Angeles wedding photography studio, so we gave the one thing we had a lot of: cameras, time, and a reason for people to stand in front of them.
How the 99-cent photo sessions worked
Twenty minutes, one photographer, and a fee that was never the point. Sessions ran across Los Angeles while the campaign was open.
Twenty minutes, 99 cents
A short portrait, family or engagement session, booked for the price of a phone call. The entire fee went to the campaign rather than to the studio.
Anywhere in Los Angeles
Downtown LA, the Westside, Pasadena and the San Gabriel Valley — including neighborhoods that had just lost their tree canopy.
Edited photos to keep
Every participant received high-quality, fully edited images. A real photograph to cherish, and a tangible contribution behind it.
The 99-cent sessions are now closed. If you would like to work with us, our portrait sessions and wedding inquiries are open year-round.
Where the money went: TreePeople
Every dollar raised through LA Help LA was directed to TreePeople, the Los Angeles environmental nonprofit that has been planting and caring for this city’s trees since 1973.
Replanting the burn scars
Native trees and fire-followers returned to hillsides stripped by the Palisades and Eaton fires, then monitored while they establish.
Educating neighborhoods
Workshops and school programs that teach Angelenos how to plant, water and maintain an urban canopy that survives a dry summer.
Preparing for fire season
Defensible-space guidance and resilience work so the same streets are better protected the next time the Santa Anas blow.
What LA Help LA set out to do
One percent of what burned, replanted and cared for across the communities hit hardest.
TreePeople’s restoration work in the burn scars is ongoing, and donations still go straight to it.
Thank you for spreading the word
We cannot thank you enough for sharing LA Help LA and keeping it going week after week. Thank you for making Los Angeles a better place for everyone.
- BBC News
- GQ
- Brides
- The Knot
- WeddingWire
- Zola
- Style Me Pretty
- Green Wedding Shoes
Keep supporting LA’s recovery
The campaign has closed, but the rebuilding has not. Give directly, or share the work so someone else does.
Share your photos on social media and tag us.
#LAHelpLAMore from Lulan Studio
An award-winning wedding photography and videography studio in Downtown Los Angeles, documenting weddings across LA, Orange County, San Diego, Santa Barbara and Las Vegas since 2016.
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